Music in the casino – how it is selected and what it affects
Today, gambling establishments, both land-based and in the global network, are almost impossible to imagine without music.
About how and why all the best gambling houses on the planet select musical accompaniment, read in our article.
Music affects not only human physiology . As practice shows, musical accompaniment in gambling establishments plays an important role in creating a special atmosphere, for which players go there. Even in the very first casinos, which were organized in the south of Italy for gatherings of gambling people, there was always music. Invited street musicians played simple songs so that the guests would not be bored.
Different music in different rooms
Music accompanies every step of the client of the gambling house. Not only in the playrooms, but also in the bar, lounge and even the restroom. However, it will always be different melodies. There is only one general rule for all voice overs – they should not attract too much attention from visitors. After all, the main thing that guests should focus on is the game itself.
In those areas where customers take a break from the game – recreation areas, restaurants, bars, halls – you can always hear light relaxing music in the lounge style. These are instrumental melodies without words, sounding not harsh and soothing. In such rooms, people usually relax, therefore, the musical accompaniment is selected accordingly.
If you move from these zones to the hall with slot machines, you can hear more rhythmic, festive and cheerful music. All this is complemented by the bright lights of the slot machines themselves and the mischievous sounds of falling coins. A real holiday! In such zones, the most popular compositions from the world’s track lists are almost always put on, but sometimes the owners make up their own playlists, which, in their opinion, complete the picture most fully.
The most painstaking selection of music is in those halls where customers play poker or roulette. Here they always put compositions without words, quiet and smooth. After all, these games require a lot of concentration from the players and nothing should interfere with them.
World gambling houses, which are visited by millions of players a year, sometimes do not just choose ready-made compositions, but order music writing for each hall individually from world musicians.
Why is casino music written to order?
The first gambling houses opened in the sixteenth century. And since then, for more than four hundred years, musical accompaniment has been selected from ready-made melodies in accordance with fashion trends. But in the twentieth century, when psychology became the most developed science, melodies began to be written to order. The thing is that professional psychologists have found out how different music affects the mood and behavior of people. Since then, world casinos have been choosing tracks for their halls very seriously.
Mood Boost
The fact that certain melodies have an effect on raising mood was proven by experts many years ago. It’s all about the hormones: when we hear a certain type of sound, our brain releases the hormone serotonin, which is also called the “hormone of happiness.” Scientists are still studying this topic, and marketers from all over the planet are happy to use their discoveries. That is why the music in the casino can cause a feeling of euphoria and make you come back again and again.
Impact on behavior
However, it is necessary not only to improve the mood of customers, but to keep it in a special direction so that overly cheerful people do not interfere with other visitors. Therefore, some of the melodies are chosen in such a way as to return the players to a calm channel.
Concentration
If you have ever visited the halls with slot machines, then you probably know that the playlist there is looped and plays exclusively in a circle. This was done not at all because the organizers of such games have no imagination. Music playing in a circle increases focus and concentration. If the sound effects change frequently, then the opposite effect occurs.
But there is also a downside to this strategy. Musical tastes are different for everyone and not everyone can like the chosen musical composition.
Recognition
Have you ever noticed that you remember a certain product solely because of the music in the advertisement? The same principle works with games. If each game is assigned some catchy tune, then every time this tune plays in your head, you will unconsciously remember the game itself.
In the same way, it is selected for commercials of the gambling houses themselves. Due to the right melody, the brand can become recognizable and win the attention of players from competitors.
Player interest
Music can get boring anyway, even if it’s the quietest. That is why tracks for world casino brands are chosen by certified psychologists. The compositions are selected such and in such order as to sound as unobtrusively as possible and, on the contrary, to reveal the client’s interest in the institution.
Sometimes eminent composers are invited to write melodies for games. He has written many tracks for classic games and is considered the most sought after specialist in this field. He conducted his own research, in which he found that the best melodies for games are minimalistic compositions with a light mood and a small set of instruments in the sound. Such tracks maintain interest in the game, but do not bother or distract the gamer.
Ability to perform tasks of the same type
Like it or not, but almost any casino game is a monotonous performance of the same actions. The human brain is designed in such a way that it needs variety. From monotonous actions, albeit the most interesting, a person can get tired. To prevent boredom in the casino, the owners are again using music. Rhythmic instrumental melodies allow you to add variety to the constant series of bets or pressing the buttons of the machine. Thus, it becomes more fun to play.
Minutes of silence
But no matter how good the melody is, everyone can get tired of constant sounds. This moment was taken into account by the owners of top online casinos . Every gambling site has an option that allows you to turn off the music or sound in the game. This allows online gamblers to take a break from music and start the next game of online poker or roulette with renewed vigor. It is for this option that many gamblers especially appreciate online casinos.
If we are talking about land-based gambling houses, then the client cannot control the music there. But inveterate gamers have found a simple solution: many take their own player with headphones or regular earplugs to the casino, which allow them to switch from the general musical background to the individual one.
This solution is used by casino regulars in Greece Online Casinos στο GreekOnlineCasinos.com. In our countries, it is still rare to meet a person in headphones in a gambling establishment, but we are sure that this trend will soon reach us.
Now you know that casino music is not just a random set of melodies, but an important cog in the mechanism of marketing and psychology, which helps to attract customers and make them return to the gambling house again and again, which is undoubtedly beneficial for the owners. However, customers are also satisfied with the operation of such a mechanism.